The competition is now closed, and we are grateful for all the creative ideas that were submitted. We will be reaching out directly to everyone who participated with more information. Korall Accelerator will return – stay tuned here for your next chance to take part.
An acceleration opportunity for talents who want to develop a more sustainable living life
Korall's aim is to create sustainable living for the many people, which also permeates our entire organisation. For us, home is more than just what is contained within the walls and roof where we eat and sleep. It is an ecosystem where people's own stories take centre stage.
That is why we are launching Korall Accelerator, a national entrepreneurship competition for students and entrepreneurs with an ambition to create real value and contribute to sustainable living. Do you have a business idea, start-up, or young enterprise that can create value and contribute to sustainable living?
Participate in Accelerator for the chance to realise your idea for more sustainable living. The winner of Korall Accelerator will get a unique opportunity to realise their idea in close collaboration with Korall and receive 200,000 kronor to invest in their idea.
Competition Criteria and Evaluation
Submission
Your submission should be innovative, demonstrate business acumen, and show how it contributes to sustainable living. How can your idea create value and improve or simplify everyday life for Swedish households? Your business plan should include:
Problem What is the problem, why is it a problem, and what market insights are relevant to your identified issue?
Solution Explain and justify how you can solve the identified problem. What needs have you identified in the market?
Business Idea Describe the core of your idea, including what the company, product, or concept does, and explain how your idea addresses a specific need related to sustainable living.
Target Group Analysis Who is the primary target audience for your business idea?
Current Situation and Feasibility What conditions, resources, and challenges do you currently have?
Assessment
Contributions are assessed by a jury of experts in sustainable living based on the following criteria:
Innovative
Does the business idea contribute something completely new to the market, or does it improve existing solutions in a significant way?
Customer benefit
A business idea can be innovative and feasible, but if it does not create a clear value for the target group, it risks failing on the market.
Uniqueness
Does the idea stand out from what already exists on the market?
Scalability
What is the potential, and is there an opportunity for the idea to grow and be applied to broader markets or in other contexts?
Feasibility
How realistic and practically feasible is the idea?
Sustainable living How does the idea address environmental, economic, and social aspects of sustainability in the housing market?
The Jury
Our jury consists of a group of experts with extensive experience in entrepreneurship, innovation, and business development. Their role is to evaluate participants' progress, provide constructive feedback, and guide them towards success in the program.
Fabian Bengtsson
Investor and Entrepreneur
Hemad Razavi
CEO & Founder
Ordna Bolån
Jennie Skogsborn Missuna
Chief Experience Officer
Korall
Liza Nyberg
CEO
Korall & Svensk Fastighetsförmedling
Pontus Andersson
CEO
House:ID
Got questions?
If you have any questions about the competition or for any other reason wish to contact our business development department, you are warmly welcome to reach out to our Business Development Officer, Christoffer Vollmer.
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